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Wellington, Liverpool

Liverpool, L15 4LP

Your investment

£13,000

Agreement Type

Long Term Agreement (5 Year Tenancy)
  • Strong established customer base
  • Busy location
  • Popular with sports fans

The Wellington is a vibrant, wet-led community pub located on Picton Road in Wavertree. Known for its distinctive red glazed tile exterior, the pub occupies a corner plot at a busy crossroads, surrounded by residential homes and local businesses like eateries, hairdressers, and offices. Well-connected by public transport, with Wavertree Technology Park train station just a 9-minute walk away, it also benefits from easy access to Liverpool city centre via nearby Edge Lane and the M62 motorway.

Pub Layout

The Wellington features an open-plan layout with three distinct sections, each offering a unique atmosphere. At the front, an L-shaped central bar is surrounded by seating, catering specifically to Liverpool FC fans. To the left, towards the rear, is a dedicated seating area for Everton FC supporters, with a mix of fixed and loose furniture. On the right side, you’ll find a pool table and darts board, adding to the pub’s lively, interactive vibe. At the back, there’s a small yard that, with a bit of attention, has the potential to become a fantastic outdoor space to enjoy during the warmer months.

 

The Wellington is a popular wet-led community pub, deeply supported by locals and known for its strong sports focus, particularly football, with both Liverpool and Everton fans making it their go-to hub on matchdays. The pub offers a varied product range, with drink sales driven by regular promotions and offers. Live music and quizzes are well-loved by locals, creating a lively atmosphere. The new licensee should focus on establishing a strong weekly rhythm, ensuring that these key events and promotions become a staple of the pub’s offering.

Private Accommodation

The private accommodation is a reasonable size – 3 bedrooms, lounge, kitchen and bathroom.

 

Annual Rent: £TBC

Security Deposit: £5,000

Working Capital: £3,000

Stock: £5,000

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

Admiral Taverns is seeking a licensee who is familiar with the local area and can seamlessly integrate into the community, ensuring that The Wellington remains the go-to pub for locals. With its value drinks range, diverse entertainment schedule, and variety of events, the pub should cater to everyone in the community. The incoming licensee will have the opportunity to elevate the already well-established business by enhancing the current offering through a strong marketing plan and maintaining excellent retail standards, taking the pub to the next level of success.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training£350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £63.33 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *


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