The Whale, Buckingham

Proper Pubs are excited to introduce The Whale! We are investing £296,000 into this amazing historic establishment embracing it’s 100-year legacy. Prominently situated in the vibrant market town of Buckingham. This three-story building boasts a spacious trading area on the ground floor, making it ideal for a bustling pub environment. With over 5,400 households within a one-mile radius, the pub has a substantial local customer base. The primary demographics in the area include “comfortable communities” and “affluent achievers,” indicating a market with disposable income and a propensity for socialising in quality venues. The Whale Inn has been closed since July 2023, presenting a unique and exciting opportunity for a new licensee to revive and transform this iconic location. With its rich history and prime location, there is enormous potential to create a thriving pub, establishing it as the go-to destination in Buckingham.

Pub Layout

The Whale is undergoing a significant investment offering a fresh look to both the internal and external. The pub has an open plan trading area, with a lower level upon entering the pub, stepping up to a high level at the rear, with the bar situated on the left hand side. The toilets are located at the rear of the pub.

The pub has been closed since July 2023, prior to closing, the pub traded with a craft ale/lager offer. There is huge potential to relaunch this business and boasts an exciting opportunity for a new licensee to re-launch what was a great pub, with a focused marketing strategy and a variety of entertainment options, building on its previous strengths whilst introducing new elements will help attract and retain a diverse customer base.  With a strategic focus on infrastructure, marketing, and entertainment, the pub can successfully rebuild its wet trade and attract a loyal customer base, and become a standout destination in the area.

Private Accommodation

The accommodation consists of three bedrooms, kitchen, bathroom and lounge.

Nicky Alsop the Business Development Manager is looking for an experienced operator who can bring the Buckingham to the community. Entertainment is key such as live music, DJs, vinyl evenings, open mic, quiz, sip & paint. The ideal licensee needs to have a strong vision and understanding of the needs of the local market. Pride, passion, personality, an eye for detail, focus on great standards and customer service are a few of the key skills that I’m looking for in a potential operator.