Stag & Pheasant, Rugby

Hillmorton accounts for a large portion of the eastern side of Rugby with only a short drive into the town centre and all the amenities that it provides. There is also excellent access to the M1 and M45 a couple of miles to the east and south respectively. The Stag and Pheasant is a large village pub which is a popular stop for Rugby walkers as it is only 10 minutes from the Oxford canal. It is also only two miles from Rugby rail station and approximately 15 minutes from the town centre.

Pub Layout

The Stag & Pheasant is a traditional two-room pub both serviced by a central bar and is in good condition throughout. The main bar has a pool table and a darts board along with a large TV for sports. The lounge is a cosy room with an open fire place and a much more relaxed homely feel. There are circa 40 covers in the lounge which has direct access from the fully equipped catering kitchen. Externally to the rear, there is also an outside drinking area, a smoking shelter and car park for around six cars.

The Stag & Pheasant is a true village pub, offering a traditional pub grub food operation alongside an active community based weekly calendar including darts teams, pool teams, live music, karaoke, discos, quiz nights and charity events for the locals. The drinks offer is suited to the current customer base and is a good mixture of standard and premium lagers, ciders and spirits.

Private Accommodation

The private accommodation consists of three bedrooms, a kitchen, bathroom and lounge and is in good condition.

Annual Rent: £25,500

Security Deposit: £5,000

Working Capital: £2,500

Stock: £2,450

Business Rates: £Nil.  Based on the April 2023 rating list, the Zero Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

Admiral Taverns are looking for an experienced individual or couple with the ability to drive the trade and increase the footfall through further promotion of the sports teams and food offer. Ideally, they will make this a really exceptional pub that is the hub of the community for the locals and those further afield. There is potential to review the current drinks off and implement changes to reflect the ever-changing market trends in the area.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £63.33 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *