Eagle, Redditch

The Eagle is located in a bustling suburb of Redditch, a town in Worcestershire, England, known for its proximity to major cities and transport links. Redditch itself, with a population of 87,037, lies in a strategic position—south of Birmingham, east of Bromsgrove, northwest of Alcester, and northeast of Worcester—making it well-connected to surrounding areas easily reached via A441 and A435. These excellent transport links make The Eagle accessible to those traveling from nearby areas as well as the local residents. The pub benefits from being situated on a busy road, ensuring high visibility to both locals and passing traffic. With over 9,000 households within a 1-mile radius, the demographics in the area consist of comfortable communities and affluent achievers, providing a steady stream of potential customers who have disposable income and are likely to frequent local venues like The Eagle.

Pub Layout

The open-plan trading area ensures flexibility, allowing for a seamless flow between the larger main bar and the smaller lounge bar, catering to both larger groups and those seeking a more intimate atmosphere. The décor and fixtures are in good condition, which is appealing for potential licensee’s, as it reduces the need for immediate investment in renovations. A standout feature is the large rear external trading area, which includes a covered patio with an external bar—perfect for outdoor events or gatherings, particularly in warmer months. This leads to a grassed garden area, making the space family-friendly and ideal for customers looking to enjoy a relaxing environment outdoors. Although the pub lacks a dedicated car park, the free car park directly opposite compensates for this. However, parking concerns are minimal, as most customers live and work nearby, making The Eagle a convenient and accessible option for locals who can easily walk or commute short distances. This mix of indoor and outdoor spaces, combined with a strong local customer base, positions The Eagle as an attractive, versatile pub in a thriving community.

The Eagle operates as a wet-only pub, focusing exclusively on its drink offerings, which gives it a clear niche within the community. This setup comes with some valuable entertainment features, including a darts team, TNT Sport for live sports broadcasts, and live entertainment, which are key attractions for regular customers and local events. The pub has been successfully built up over the past five years by the current licensee, meaning there is a solid customer base and established trade to build upon. However, to drive further growth, the next licensee will need to have strong marketing skills to promote the pub, attract new customers, and maintain engagement with the community. Opportunities may exist in expanding the entertainment offering (e.g., more frequent live events, themed nights) or leveraging digital marketing and social media to boost visibility. The pub’s focus on sports, entertainment, and community engagement positions it well for further growth with the right promotional strategies.

Private Accommodation

The accommodation consists of 2 bedrooms, living room, kitchen and bathroom

Annual Rent: £25,000

Security Deposit: £5,000

Working Capital: £2,000

Stock: £3,000

Business Rates: £Nil.  Based on the April 2023 rating list, the Zero Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The ideal licensee for The Eagle will need to be someone deeply familiar with the local community as building relationships with customers will be key. They should demonstrate passion for the pub trade, with a genuine enthusiasm for fostering a lively and welcoming environment. They will have the ability to creatively promote the pub, particularly in terms of its wet offer, sports events (like those shown on TNT Sport), and live entertainment. Strong skills in social media and local advertising will be essential to drive foot traffic. An eye for detail will ensure high standards in cleanliness, service, and overall pub presentation, which are essential to sustaining customer loyalty alongside a commitment to delivering great service and ensuring a high-quality experience for every visitor will be crucial in retaining regulars and attracting new custom. This blend of marketing know-how, community engagement, and dedication to high standards will ensure that The Eagle remains a popular and thriving hub for locals.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *