Barons Cross Inn, Leominster

The Barons Cross is a large detached building situated on a spacious plot. The pub is well situated, being located on the busy A44 with passing trade and housing developments nearby. Leominster is a traditional market town located in the heart of Herefordshire, in the beautiful countryside on the England and Wales border. It has a population of around 12,000 however population increases massively over the summer months with visiting tourists enjoying all the town has to offer.

Pub Layout

The Barons cross has two entrances, one being from the car park to the side of the pub and the other being from the main road. On entering the pub from the front of the premises you are faced with the trading bar which has a fantastic and varied product range. Throughout the open plan trading area, you have the facility to cater for approximately 30+ covers and there is a good balance of mixed, eclectic-feel seating. along with rustic barrel tables to the rear, for vertical drinking. There is a sports area which consists of a pool table, darts board and games machines. The pub benefits from a fully functioning catering kitchen that is situated beyond the bar. To the rear of the premises, there is a large beer garden which also has a children’s play area. This leads onto an additional area of land which could cater for around ten caravans. There is a side field which can also cater for campers with tents. There is one external shower and toilets and the land has also been used for festival style music events in the past.

Trading Style

This is a traditional pub that caters to both local residents of the town and passing trade which increases during the summer months. The pub also benefits from a touring caravan park to the rear of the site which can bring in additional income and associated sales. Trade at the pub is currently drink led with room to develop a food offer to benefit the wider local community. There is an opportunity to also introduce teams in the pub such as pool, darts and crib which could tap further into the local market.

Private Accommodation

The private accommodation consists of three bedrooms, kitchen, sitting room and bathroom which are all in good order.

Annual Rent: £16,000

Security Deposit: £5,000

Working Capital: £2,500

Stock: £2,500

Business Rates: £Nil.  Based on the April 2023 rating list, the Zero Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

Fixtures and Fittings: To be confirmed upon valuation –  funding options may be available for the right licensee.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

The ideal applicant will either already have a proven track recording in managing a similar style pub or demonstrate the enthusiasm, passion and drive to enable the site to reach it’s full potential. The ability to introduce and develop a food offer at this site will be key to creating a sustainable business. The Barons Cross offers a multi-income stream site and there is an opportunity to grow all aspects of the business.

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.  Please note, this only applies to pubs marked with an Asterix *